About Me
I'm Swastika Mukherjee, a content writer who turns rough ideas into clear, credible narratives. I work with founders, marketers, and creators to shape blog posts, thought-leadership pieces, scripts, and email/social copy that feel helpful—not salesy.
My process starts with research and empathy: talking to subject-matter experts, understanding audience pain points, and mapping the story so it’s easy to skim yet grounded in substance. I care about structure, clean language, and visuals that support the message.
I’m motivated by clarity and reader trust—strong intros, logical flow, and concrete takeaways that respect people’s time. When a piece feels effortless to read and actually helps someone, that’s the win.
Recent Blogs
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What they don't tell you about downshifting
Leaving the grind sounds freeing—until the money, identity, and habits you kept from your old job follow you into your “simple” life.
Broke but want to travel alone? — Here’s how
Travelling on a student budget can work if you plan, stay flexible, and use a few simple money and safety habits.